Consumers | Top Marketing Research Articles

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Sponsored Article Unleash the Transformative Power of AI Adrian Sanger, Nisha Yadav | June 19, 2023
Article Conjoint analysis: Tips for understanding digital products and consumer shopping experiences Stephan Basson | June 19, 2023
Article Customer retention vs. customer acquisition: Why you should prioritize already existing customers Nicole Holt | June 15, 2023
Sponsored Article Are You Prepared for the Future of Advertising? Quirk's Staff | June 14, 2023
Article Offer propositions: Importance for attracting consumers Maddie Swenson | June 12, 2023
Article Connecting with the Asian American community: Insights for marketing researchers and brands Sudipti Kumar | June 5, 2023
Article Research insights: Understanding 'greedflation' and its impact on consumers Sam Killip | June 5, 2023
Article Will ChatGPT replace your consumer insights team? Jeremy Korst | May 22, 2023
Article 2023 roundup: Generative AI, customer insights and bias in marketing research Quirk's Staff | May 22, 2023
Article Qualitative research: The power of visual intelligence Maxwell Wang | May 22, 2023
Article Growing in an economic downturn: How aligning marketing and sales benefits businesses John Blessing | May 15, 2023
Article Navigating digital direct-to-consumer and subscription consumer journeys Mike Mabey, Brady Silva, Julia Murphy, Laurie Gaby | May 1, 2023
Article How improving the shopping experience can help food and beverage brands compete in an omnichannel world Mary Mathes, Hunter Thurman | May 1, 2023
Sponsored Article Ask the Expert May/June 2023: How Insights Can Guide Creative Effectiveness Quirk's Staff | May 1, 2023
Article Survey Monitor May/June 2023 Quirk's Staff | May 1, 2023