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Showing: Data Use

Total: 215

Article Using conjoint to gauge physicians’ views of a diabetes test Lauren Fusfeld | January 1, 2023
Article MaxDiff: a countermeasure to the endemic cheating Deb Ploskonka | November 1, 2022
Article Models for calculating brand equity Jerry Thomas | July 1, 2022
Article Hit? Stand? Double? Master ‘likely effects’ to make the right call George Terhanian | November 1, 2021
Article Optimizing the CPG multipack portfolio Erwin Chang | July 1, 2021
Article Stat tests: what they are, what they aren’t and how to use them Steven Millman | May 1, 2021
Article Applying indirect sample frames Ahmed Fouad | March 1, 2021
Article Data-mining Wikipedia - a new frontier of insights Michael Lieberman | January 1, 2021
Article Assessing a brand funnel using comparative discriminant analysis Michael Lieberman | July 1, 2020
Article Latent cluster modeling – an intuitive overview Shiv Raman | January 1, 2020
Article Best practices for implementing key driver analysis Michael Garver | December 1, 2019
Article A framework for using modeling for new product valuations Sanjay K. Rao | June 1, 2019
Article Data Use: Tips on how to avoid 16 common survey errors Jerry Thomas | March 1, 2019
Article Decision trees are (usually) better than logistic regression Tim Bock | January 1, 2019
Article Applied behavioral economics Michael Lieberman | November 1, 2018