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Article Arby's and MIS use research in development of new customer order entry system | June 1, 1991
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Article Taco Bell gets fresh responses for its satisfaction research with "moment-of-truth" surveys | October 1, 1993
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Article Agency uses a little R&R (research & relaxation) to develop ads for RV group | March 1, 1997
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Article Tektronix uses research to create key customer metrics and drive marketing and sales strategies | March 1, 2007
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