50+ Top Articles on Segmentation Studies | Quirks.com

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Article Segmentation research: What is it and how to make it actionable Michaela Mora | April 4, 2023
Article Conducting a research study? Tips for getting better insights from participants Susan Fader | March 13, 2023
Article Understanding your audience: How Purdue University created an effective messaging strategy Ashley Miller , Kevin Micklitz | February 27, 2023
Sponsored Video Quester Webinar: Pre-Segmenting Market Researchers – Where Do You Fit? Tim Hoskins, Nichole Clinkinbeard | January 18, 2023
Article Quirk's most-viewed marketing research articles of 2022 Quirk's Staff | December 19, 2022
Article Reinventing segmentation to drive long-term brand growth Luis Molina | November 1, 2022
Article Q&A with Steffen Schmidt, LINK Maddie Swenson | October 26, 2022
Sponsored Article Changing Values, Nimble Brands: Adapting to the Consumer GfK Consumer Life | September 6, 2022
Article Struggling with brand strategy? Consider 4 psychological profiles Hunter Thurman | September 6, 2022
Article Tech, sustainability and diversity: Quirk’s Event New York takeaways Arundati Dandapani | July 29, 2022
Article Using behavioral biases to increase the value of segmentation Jack Miles | May 2, 2022
Sponsored Article Innovative Products and Services November/December 2021 Quirk's Staff | November 1, 2021
Article Can there be more than one right answer? Avoiding bias in research Rich Raquet | October 18, 2021
Article 4 guidelines for applying segmentation to tech companies Alan Nazarelli | October 5, 2021
Article Is there a difference between market research and voice of the customer programs? Eric Smuda | September 1, 2021